For more than 15 years, Alena Brook lived at the heart of the global fashion industry—an international model whose career unfolded across the world’s most influential style capitals. From New York City to Paris, Milan to Tokyo, her presence graced iconic runways and the pages of elite publications including Vogue, Elle, Cosmopolitan, Harper’s Bazaar, Marie Claire, and Galore.
But for Alena, style was never limited to what appeared on the surface.
“Fashion teaches you how to see the world—details, intention, and experience matter,” Brook reflects. “That mindset never left me.”
Today, that philosophy has evolved into something entirely new: Madame Mocktail, a premium zero-proof beverage brand redefining how modern consumers experience luxury—without alcohol.
A Global Modeling Career Rooted in Culture and Experience
Signed with Ford Models, Alena Brook built a career that spanned continents and cultures. Her work took her through fashion hubs including London, Los Angeles, Chicago, Shanghai, and Greece, exposing her to elevated dining, nightlife, and social rituals across the globe.
Those years weren’t just about fashion—they were about observing how people gather, celebrate, and connect.
“Traveling internationally shows you how deeply ritual is woven into culture,” she says. “Sharing a drink isn’t about alcohol—it’s about connection.”
That insight would later become the foundation of her entrepreneurial pivot.
From Runways to Rituals: The Birth of Madame Mocktail
After stepping away from full-time modeling, Brook—alongside her husband and co-founder James Mahoney—identified a growing gap in the beverage market. As wellness culture surged and younger generations began questioning traditional drinking norms, consumers were left with few elevated, alcohol-free options.
Thus, Madame Mocktail was born.
The brand was created for the sober-curious, health-conscious, and style-driven consumer—those who want the ritual of a cocktail without the consequences of alcohol.
“We didn’t want to create ‘just another non-alcoholic drink,’” Brook explains. “We wanted to preserve the elegance, flavor, and ceremony of a real cocktail.”
Zero-Proof, Full Flavor: Inside the Madame Mocktail Collection
Madame Mocktail launched with four bold, zero-proof flavors, each designed to mirror its classic cocktail counterpart:
- Black Cherry Moscow Mule
- Cranberry Cosmo-Not
- Lemon Drop Martini
- Passionfruit Mojito
Unlike most mocktails—which are often bland and little more than seltzer water with a splash of juice—these beverages are complex, balanced, and unapologetically flavorful. They can be enjoyed straight from the bottle or easily customized with spirits, offering flexibility without compromise.
“Choice is luxury,” Brook says. “Whether you drink alcohol or not, you deserve something that feels intentional and elevated.”
The Rise of the Mocktail Movement
As global alcohol consumption trends shift, mocktails are no longer viewed as a substitute—they’re a statement.
With traditional liquor sales declining and wellness-driven purchasing on the rise, consumers are seeking alternatives that align with both lifestyle and taste. Madame Mocktail sits squarely at the intersection of culture, health, and modern indulgence.
Industry experts point to Gen Z and Millennials as key drivers of this shift—prioritizing balance, mindfulness, and social experiences without excess.
“People aren’t giving up celebration,” Brook notes. “They’re redefining it.”
Vintage Glamour Meets Modern Wellness
Known for her 1950s-inspired glamour, timeless femininity, and signature aesthetic, Alena Brook brings a distinctive visual identity to Madame Mocktail. The brand reflects nostalgia with a modern edge—honoring the past while speaking directly to today’s consumer.
From packaging to flavor development, Brook’s fashion background informs every detail.
“Luxury is about storytelling,” she says. “Every bottle should feel like an experience, not an afterthought.”
Leading, Not Following
Madame Mocktail isn’t chasing a trend—it’s helping shape a new category.
By blending fashion sensibility, global influence, and wellness-forward thinking, Alena Brook has transformed her personal evolution into a brand that resonates far beyond the beverage aisle.
She isn’t just redefining what’s in the glass—she’s redefining why we raise it.
Meet Alena Brook—the Madame behind the mocktail.
