From Milan’s historic Palazzo Serbelloni to Paris’s elegant Hôtel Le Marois, MAISON ZARINA introduces a couture philosophy defined by gold, architectural elegance, and the strength of modern femininity.
In the world of haute couture, fashion is more than fabric, silhouettes, and embellishments. It is a language of identity, craftsmanship, and self-expression. With the launch of MAISON ZARINA, Ukrainian fashion entrepreneur and creative visionary Zoriana Semeniuk introduces a new couture house built around timeless elegance, feminine strength, and the enduring symbolism of gold.
Making its debut in Milan and continuing its journey in Paris, MAISON ZARINA presents its inaugural REGALIA Couture Collection SS2027, an expression of contemporary luxury inspired by royalty, architectural forms, and the confident spirit of the modern woman.
The collection marks an important new chapter in Semeniuk’s career, bringing her experience in international fashion production into a personal creative vision that celebrates individuality, sophistication, and the art of couture.
From Fashion Leadership to Creative Expression: The Journey of Zoriana Semeniuk
Zoriana Semeniuk’s professional journey in fashion began in Ukraine, where she developed a strong commitment to supporting designers and creating opportunities for emerging talent.
Since 2011, she has served as President of the Ukrainian Fashion Association. In 2012, she founded the Ukrainian Fashion Academy, an initiative dedicated to educating aspiring designers and helping them develop and present their first collections.
Her work has extended beyond education and industry leadership. Since 2025, Semeniuk has been developing an international network of fashion platforms, including Paris Fashion Days, Milan Fashion Days, Monaco Fashion Days, Rome Fashion Days, and Cannes Fashion Days.
Through these initiatives, designers from different countries gain opportunities to showcase their collections in prominent European fashion destinations, connect with international audiences, and expand their professional networks through fashion presentations and media exposure.
After years of creating platforms for other designers to share their creative identities, Semeniuk felt inspired to explore a more personal dimension of fashion.
That ambition became MAISON ZARINA — a couture house through which she could translate her own aesthetic philosophy into design.
Her transition from fashion organizer and industry leader to the founder of a couture brand represents a natural evolution of her career: from creating opportunities for creative voices to presenting a distinctive vision of her own.
The Meaning Behind MAISON ZARINA: A Name Inspired by Gold
Every fashion house begins with an idea, but the most memorable brands often carry a story that extends beyond their collections.
For Zoriana Semeniuk, the name ZARINA holds deeply personal significance because it is her birth name. It also draws inspiration from the Persian word zar, meaning gold — a precious metal historically associated with beauty, value, prestige, and enduring elegance.
Within the world of MAISON ZARINA, gold represents much more than a luxurious colour. It symbolizes inner light, confidence, individuality, and a natural sense of presence.
This symbolism forms the foundation of the brand’s identity, influencing its visual language and broader creative direction.
The Maison embraces a refined aesthetic in which femininity meets strength, architectural precision complements softness, and understated confidence takes precedence over excess.
At its heart is the image of a woman who does not need to demand attention to be noticed. She possesses an unmistakable presence, defined by confidence, grace, and authenticity.
As the philosophy behind the house suggests, true luxury is not simply about what a woman wears. It is about how she expresses herself through it.
Designer: http://@maison.zarina
MUA: http://@drunkbrows
Hair: http://@d_m_scissorhand
Photo: http://@irynamochynska
Production: http://@parisfashiondays
REGALIA Couture Collection SS2027: A Celebration of Modern Royalty
The inaugural REGALIA Couture Collection SS2027 introduces the aesthetic direction of MAISON ZARINA through a sophisticated exploration of timeless elegance, craftsmanship, and modern femininity.
Inspired by the symbolism of royalty, the collection interprets power and prestige through contemporary couture design. Rather than relying solely on traditional ideas of grandeur, REGALIA explores how royal elegance can be expressed through sculptural silhouettes, precise construction, luxurious textures, and carefully considered detailing.
Each look is conceived as an individual statement, combining artistic vision with the meticulous techniques associated with couture.
Architectural Silhouettes and Exquisite Craftsmanship
Architectural construction is central to the collection’s visual identity. Sculptural forms and carefully developed silhouettes create a sense of structure, while refined detailing introduces depth and sophistication.
The designs celebrate the relationship between form and movement, allowing each garment to communicate strength without sacrificing femininity.
Exquisite fabrics, intricate embellishments, and meticulous handcraftsmanship contribute to the collection’s luxurious character. Every detail plays a role in creating a cohesive visual statement that reflects the Maison’s commitment to precision and elegance.
The Power of Black and Gold
The collection’s signature black-and-gold palette reinforces its central themes of confidence, prestige, and timeless beauty.
Black brings depth, drama, and a sense of authority, while gold introduces luminosity and a regal character. Together, the colours create a distinctive aesthetic that feels both classic and contemporary.
The combination also reflects the broader identity of MAISON ZARINA: powerful yet feminine, expressive yet refined, and luxurious without losing its sense of purpose.
A Vision of the Contemporary Woman
Beyond its visual appeal, REGALIA presents a vision of femininity that embraces independence, individuality, and self-assurance.
The woman represented by the collection is confident in her identity and comfortable with her own strength. Her elegance is not defined by convention but by the way she carries herself.
Each design celebrates presence and personal expression, suggesting that modern luxury is as much about character as it is about appearance.
REGALIA is a tribute to women who understand that true elegance begins with confidence and that genuine power can be expressed with grace.
MAISON ZARINA Debuts in Milan at Palazzo Serbelloni
The first presentation of MAISON ZARINA took place on September 26, 2026, during Milan Fashion Days at Palazzo Serbelloni, one of Milan’s distinguished Neoclassical palaces.
Known for its architectural grandeur, historic atmosphere, and elegant interiors, the venue provided a fitting backdrop for the debut of REGALIA SS2027.
The palace’s refined architectural details, golden accents, and sense of ceremony echoed the collection’s inspiration, creating a visual dialogue between historic grandeur and contemporary couture.
The setting reinforced the central ideas behind REGALIA: power, prestige, elegance, and the enduring appeal of modern royalty.
Presented alongside collections by international designers, MAISON ZARINA became part of a broader celebration of creativity, cultural diversity, and contemporary fashion.
Milan Fashion Days brought together designers representing different creative backgrounds, allowing the runway to become a meeting point for craftsmanship, heritage, and innovative design.
For Semeniuk, presenting her first couture collection in Milan was a significant milestone — an opportunity to introduce her personal design philosophy within one of the world’s most influential fashion environments.
From Milan to Paris: A Couture Vision Continues at Hôtel Le Marois
Following its Milan debut, MAISON ZARINA continued its international introduction during Paris Fashion Days on October 1–2, 2026, at Hôtel Le Marois.
Located in the heart of Paris, the historic hôtel particulier is associated with the city’s rich architectural, artistic, and cultural heritage. Built in 1863 and now home to France-Amériques, the venue offered a setting distinguished by Parisian refinement and historic character.
The presentation created a meaningful continuation of the collection’s journey.
Where Palazzo Serbelloni emphasized the grandeur and ceremonial character of REGALIA, Hôtel Le Marois introduced the collection within an atmosphere closely associated with Parisian elegance and international cultural exchange.
Presenting the collection in both Milan and Paris established an important foundation for the new couture house, connecting its debut with two cities that hold distinctive places in the global fashion landscape.
The choice of venues also reflected the Maison’s aesthetic philosophy. Architecture, history, craftsmanship, and elegance were not simply elements of the setting; they became part of the story surrounding the collection.
From Milan’s Neoclassical grandeur to Paris’s refined heritage, REGALIA SS2027 demonstrated how a contemporary couture vision can engage with historic environments while maintaining a distinct identity.
Paris Fashion Days: An International Celebration of Fashion and Creativity
The October edition of Paris Fashion Days welcomed designers, models, media representatives, influencers, and fashion professionals to Hôtel Le Marois for an international presentation of contemporary design.
The SS2027 runway featured MAISON RAFAEL URQUIZAR, AKEL COUTURE, BY VEL, NANI SABRINI, NAZ MAER, GARAMI SIGNATURE, NUR SHAH, KHARCHI, ELSA FAIRY DRESSES, BARKHA NANGIA, VELINE, GIO DRESS, SPARKLE by KAREN CHAN, SAMIRA GALLERY, MAISON ZARINA, AJEMI STYLE, and FASHIONXGLOBAL.
The participating designers brought a wide range of creative perspectives to the runway, highlighting the diversity of contemporary fashion and the ways in which cultural identity, craftsmanship, and individual expression can shape a collection.
For emerging and established brands alike, the event provided an opportunity to strengthen international visibility, build professional relationships, and introduce new work to a fashion-conscious audience.
Paris Fashion Awards Recognize International Talent
The event also hosted the Paris Fashion Awards, celebrating outstanding contributions to the fashion industry.
Among the laureates, Elena Abrahamov received the award for Best Makeup Artist in recognition of her artistry and contribution to beauty education.
AJEMI STYLE was named Best Menswear Designer for its collection L’EREDITÀ, which brings together heritage and modern couture.
Karen Chan received the Best Fashion Designer award for her creative vision, cultural impact, and contemporary reinterpretation of heritage.
The awards formed another important dimension of Paris Fashion Days, recognizing the creative professionals whose work contributes to the continued development of the international fashion landscape.
Reflecting on the purpose of the platform, Zoriana Semeniuk shared:
“Paris Fashion Days is not only about presenting collections — it is about creating a space where designers from different countries can be seen, heard, and connected with the international fashion industry. In Paris, every collection has the opportunity to become a story that is remembered.”
Her words capture the wider ambition behind the event: to create meaningful connections between designers, audiences, and the international fashion community.
Milan Fashion Days: Bringing Global Design Perspectives Together
Held on September 26, 2026, at Palazzo Serbelloni, Milan Fashion Days presented the SS2027 collections of designers from across the international fashion industry.
The runway featured SPARKLE by KAREN CHAN, AKEL COUTURE, BY VEL, MUSE & SENSIA, TINATIN MAGALASHVILI, HOUSE OF RINA, GEMINI HUES by NEHA GOEL, FOOFINA BY FARAH, MAISON ZARINA, SUMMER EVENINGS, AJEMI STYLE, KRITI by KRITI MAINALI, ELFIDAS ATELIER / GOTHAM COUTURE NYC by ELFIDA ARTINOFF, ELWARD COLLECTION, IA GONIADZE, ELSA FAIRY by IRYNA MYKYTIUK, and GIO DRESS.
The participating collections reflected a broad spectrum of design approaches, bringing together different cultural influences, traditions, and contemporary interpretations of luxury.
Alongside the runway presentations, the Milan Fashion Awards recognized notable achievements within the industry.
AJEMI STYLE received the Best Menswear Designer award for L’EREDITÀ, a collection that reinterprets Azerbaijan’s cultural heritage through a modern fashion language.
Elfida Artinoff was honored as Best Couture Designer for her artistic vision, craftsmanship, and international contribution to contemporary couture.
Speaking about the purpose of the Milan platform, Semeniuk explained:
“Our mission is to open the doors of Milan to emerging and established designers from around the world, giving them the stage to showcase their vision and to inspire through fashion as a universal language of beauty and identity.”
This commitment to international collaboration forms an important part of Semeniuk’s professional work and provides a wider context for the launch of MAISON ZARINA.
Her experience in building fashion platforms has brought her into contact with designers and creative professionals from diverse backgrounds. With her own couture house, she now brings that international perspective into a brand defined by a personal aesthetic philosophy.
MAISON ZARINA: Where Heritage Meets Contemporary Luxury
The debut of MAISON ZARINA reflects a growing interest in fashion that balances visual impact with a strong and coherent identity.
Rather than treating luxury as an accumulation of decorative elements, the Maison approaches it through the relationship between silhouette, craftsmanship, colour, and personal expression.
Its aesthetic draws on the grandeur of historical architecture and the symbolism of royalty while remaining focused on the contemporary woman.
This balance between heritage and modernity is particularly evident in REGALIA SS2027. The collection uses the language of couture to explore enduring ideas of power, elegance, and femininity in a way that feels relevant to today’s fashion landscape.
The Milan and Paris presentations further reinforce the Maison’s identity, placing its designs within environments that reflect the values of craftsmanship, culture, and timeless sophistication.
For Semeniuk, MAISON ZARINA is more than a new professional venture. It is an opportunity to communicate her own understanding of beauty and confidence through a creative medium.
The brand’s name, palette, silhouettes, and presentation all contribute to a unified vision in which elegance is expressed through presence rather than excess.
The Future of MAISON ZARINA: A New Chapter in Couture
With its first collection presented in Milan and Paris, MAISON ZARINA begins its journey with a clearly defined creative direction.
REGALIA SS2027 establishes the foundations of the house through sculptural silhouettes, refined craftsmanship, luxurious detailing, and the symbolic power of black and gold.
At the same time, the debut connects the Maison to a broader international fashion community shaped by collaboration, cultural exchange, and creative ambition.
Semeniuk’s experience as President of the Ukrainian Fashion Association, founder of the Ukrainian Fashion Academy, and driving force behind international fashion platforms provides an important foundation for this new chapter.
Yet MAISON ZARINA represents a more personal expression of that experience — a couture vision rooted in her own identity and interpretation of modern femininity.
As the house develops, its defining philosophy remains clear: luxury should communicate individuality, craftsmanship should give meaning to design, and elegance should never come at the expense of strength.
Inspired by Gold. Created to Shine.
MAISON ZARINA enters the international couture conversation with a vision that brings together personal heritage, architectural elegance, and modern femininity.
Through REGALIA SS2027, Zoriana Semeniuk introduces a collection that celebrates the strength of women, the artistry of couture, and the enduring beauty of refined design.
From the historic grandeur of Palazzo Serbelloni in Milan to the Parisian elegance of Hôtel Le Marois, the collection’s debut establishes a meaningful beginning for a new couture house.
Its message is both simple and enduring: true elegance is not merely about appearance. It is about confidence, individuality, and the ability to express one’s identity with grace.
MAISON ZARINA — Inspired by Gold. Created to Shine.
Follow MAISON ZARINA:
Instagram: http://maison.zarina
Creative direction and founder: https://www.instagram.com/zarina.semenyuk/
